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Sales & Marketing

Sales focuses on direct interaction with potential customers, actively persuading them to purchase a product or service. Salespeople use techniques like cold calling, product demonstrations, and negotiation to close deals.

Marketing takes a broader approach, creating awareness, building relationships, and driving long-term sales growth. Marketers conduct market research, branding, and advertising to attract and engage a larger audience.

While sales and marketing have distinct roles, they are highly interdependent. Marketing generates leads and creates brand awareness, while sales converts those leads into customers. By working together effectively, sales and marketing teams can achieve greater success.

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